Press Release


National Latino Congreso Rolls-Out Immigrant Advocacy PSA's

Celebrities Lupe Ontiveros Yareli Arizmendi and Mario Solis-Marich Promote "Tacos and Texts for Justice" initiatives

(Los Angeles, CA, April 15, 2010) The Conveners of the National Latino Congreso announced a public service announcement campaign in 29 markets with Actors Lupe Ontiveros and Yareli Arizmendi. Ontiveros, of Selena and Desperate Housewives fame, are featured in two PSA's promoting "Tacos for Justice" and "Texts for Justice". Yareli Arizmendi, star of critically acclaimed films "Water for Chocolate" and "Day without a Mexican" joined with Ontiveros in the "Tacos for Justice" PSA. The PSA's began running on Telemundo Chanel 52 and 22, LA TV Networks, and Entravision Radio in the LA media market last week and will continue through Cinco de Mayo, they can be seen at and

In addition, noted radio host Mario Solis-Marich initiated his own "Texts for Justice" campaign with his 100,000-strong blog readership on Solis-Marich readers donate $10 to the campaign and send a letter to Speaker Pelosi upon texting "Isupport reform" to 20222.

"These PSA's promote "high tech" and "low tech" grassroots organizing strategies designed to complement the mass marches by helping the movement raise advocacy funds and send letters to pressure Congress demanding they approve fair and humane immigration reform immediately, said Antonio Gonzalez, WCVI President.

Texts for Justice PSA's begun running last week as in 29 markets Los Angeles, San Diego, Monterey, Denver, Las Vegas, Albuquerque, El Paso, Boston, Washington, DC, Orlando, Tampa, McAllen, Laredo, and others. The "Texts for Justice" program, run for NLC by the William C. Velasquez Institute (WCVI), issues a letter to Speaker Pelosi urging House approval of Comprehensive Immigration Reform by May 1, 2010 and donates $5 to the NLC Immigrant Justice Fund when a cell phone holder texts "reforma" to 20222. Both PSA's will run through May 5, 2010.

Tacos for Justice or Tacos Para Justicia (TPJ) includes fifty LA-area taco trucks/restaurants from the Asociacion de Loncheros-La Familia Unida, El Gallo Giro and La Red de Pupuserias Salvadorenas who donate to the National Latino Congreso's Immigrant Justice Fund as well as give a 10% discount to bearers of discount coupons. Issued by the Latino Voters League online at or through participating community groups, some 250,000-discount coupons have been distributed in the southland to a dozen major community groups and churches. "TPJ has only been in existence since late February and not only are 50 restaurants enrolled, another 170 have asked to join," said TPJ Coordinator Carmen Amaya.

The National Latino Congreso will be held at the Camino Real Hotel in El Paso, Texas.  All activities are open to the public but registration is required at  Members of the media wishing to attend the Congreso are requested to register at


The National Latino Congreso is a multi-state effort convened by nine national organizations, including Hispanic Federation (HF), League of United Latin American Citizens (LULAC), Mexican American Legal Defense and Educational Fund (MALDEF), Mexican American Political Association (MAPA), National Alliance of Latin American and Caribbean Communities (NALACC), National Day Laborer Organizing Network (NDLON), National Hispanic Environmental Council (NHEC), Southwest Voter Registration Education Project (SVREP), and William C. Velasquez Institute (WCVI). The Co-convening organizations include Bread for the World (Bread), Earth Day Network (EDN), Hermandad Mexicana Latinoamericana,and National Alliance of Craftsmans Associations (NACA), Natural Resources Defense Council (NRDC), and Sierra Club

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