Methodology


How the poll was conducted:
The William C. Velasquez Institute (WCVI, formerly Southwest Voter Research Institute) conducted exit polls to measure how Latinos voted during the November 1996 presidential election. The surveys were conducted in California and Texas, two states that contain more than 50% of the nation's Latino voters. The survey was administered by trained interviewers in both English and Spanish. WCVI pollsters interviewed 930 Latino Voters in 25 California precincts and 1,626 voters in 30 Texas precincts. The 24-question voters poll touched on issues especially relevant to the Latino community which were either represented in the November election or are subjects of on-going local and national debate.

WCVI subsequently conducted it's 1996 Election Turnout Study. Using the Randomly-selected precincts identified for the exit polls conducted, actual counts of Latino voters were tabulated. The counts of Latino voters included election-day voting, early margin of error for this study is plus/minus 3.6% for Texas and plus/minus 2.4% for California.

The source for all California 1996 tables are WCVI's 1996 Exit Poll, except where indicated.

 

 
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Phone Poll, Exit Surveys & More
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Antonio Gonzalez On the Airwaves
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