2004 National Election Day
Exit Poll

Latino Voters by Presidential Vote
(Updated March 8th 2004)


Language of survey
Latinos Who
Voted For:
English Spanish
Bush 84.9% 15.1%
Kerry 82.0% 18.0%


For whom did you vote in the Presidential race?
Latinos Who
Voted For:
George W. Bush/Dick Cheney John Kerry/John Edwards
Bush 100.0% .0%
Kerry .0% 100.0%


For whom did you vote in your Congressional District race?
Latinos Who
Voted For:
Democratic Candidate Republican Candidate Other
Bush 24.5% 73.5% 2.0%
Kerry 93.7% 5.3% 1.1%


Which one issue mattered most in deciding how you voted for president?
Latinos Who
Voted For:
Abortion Bilingual Education Crime/Drugs Economy/Jobs Iraq War
Bush 20.8% 1.9% 1.9% 13.2% 17.0%
Kerry 2.1% 4.2% 2.1% 27.1% 22.9%
Latinos Who
Voted For:
Gun Control Health Care Immigration Policy Public Education War on Terrorism
Bush 1.9% 3.8% 1.9% 1.9% 17.0%
Kerry 1.0% 10.4% 3.1% 4.2% 5.2%
Latinos Who
Voted For:
Taxes Same Sex Marriage Other Multiple Responses  
Bush 1.9% 3.8% 3.8% 9.4%  
Kerry 2.1% 1.0% 3.1% 11.5%  


Do you favor keeping a large number of U.S. troops in Iraq until there is a stable government there OR bringing most of our troops home in the next year?
Latinos Who
Voted For:
Wait for Stable Government Bring Home Next Year Unsure
Bush 57.7% 26.9% 15.4%
Kerry 20.8% 63.5% 15.6%


How would you characterize your political affiliation?Are you a:
Latinos Who
Voted For:
Democrat Republican Green Other Party Independent None of the above
Bush 18.5% 64.8% 1.9% 1.9% 7.4% 5.6%
Kerry 76.0% 4.2% 1.0% .0% 13.5% 5.2%


In what category do you see your political views closest to:
Latinos Who
Voted For:
Liberal Moderate Conservative Other
Bush 16.0% 30.0% 48.0% 6.0%
Kerry 30.9% 47.9% 11.7% 9.6%


Which of the following media sources most influenced for whom you voted in the 2004 Presidential campaign?
Latinos Who
Voted For:
Spanish language newspapers English language nespapers Spanish language radio English language radio Spanish language TV
Bush 3.9% 17.6% 2.0% 5.9% 11.8%
Kerry 5.3% 11.7% 4.3% 5.3% 12.8%
Latinos Who
Voted For:
English language TV Spanish language Internet English language Internet None influenced Multiple Responses
Bush 39.2% .0% 2.0% 17.6% .0%
Kerry 34.0% 2.1% 2.1% 20.2% 2.1%


Is this the first time you have voted?
Latinos Who
Voted For:
Yes No
Bush 21.2% 78.8%
Kerry 23.2% 76.8%


When did you first register to vote?
Latinos Who
Voted For:
During or before 2000 During 2001/2002 During 2003/2004
Bush 71.7% 15.1% 13.2%
Kerry 74.7% 10.5% 14.7%


In what country were you born?
Latinos Who
Voted For:
US Mexico Puerto Rico Cuba Central America (specify): South America (specify): Other (specify):
Bush 65.4% 19.2% 5.8% 5.8% 1.9% .0% 1.9%
Kerry 65.6% 22.9% 2.1% 2.1% 6.3% 1.0% .0%


If not born in the U.S., when did you become a cititzen?
Latinos Who
Voted For:
During or before 2000 During 2001/2002 During 2003/2004
Bush 84.6% 11.5% 3.8%
Kerry 85.4% 7.3% 7.3%


Do you or any member of your household belong to a labor union or a teacher's organization?
Latinos Who
Voted For:
I belong I donot, but someone in my household does No one in my household belongs
Bush 9.6% 15.4% 75.0%
Kerry 16.0% 18.1% 66.0%


What is your religious affiliation?
Latinos Who
Voted For:
Catholic Protestant Jewish Muslim Other No religious affiliation
Bush 58.5% 15.1% 1.9% 3.8% 15.1% 5.7%
Kerry 69.8% 6.3% 2.1% 1.0% 8.3% 12.5%


Are you:
Latinos Who
Voted For:
Male Female
Bush 54.9% 45.1%
Kerry 51.1% 48.9%


What is your ancestry?
Latinos Who
Voted For:
Mexican-American/Mexican/Chicano Puerto Rican/Boricua Cuban/Cuban-American Central American (specify):
Bush 50.0% 8.0% 12.0% 8.0%
Kerry 64.6% 3.1% 3.1% 8.3%
Latinos Who
Voted For:
South American (specify) Caribbean (specify): Latino or Hispanic  
Bush .0% 2.0% 20.0%  
Kerry 2.1% .0% 18.8%  


What age group best describes you:
Latinos Who
Voted For:
18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65 or older
Bush 16.0% 12.0% 10.0% 16.0% 12.0% 6.0% 10.0% 8.0% 4.0% 6.0%
Kerry 20.8% 9.4% 14.6% 9.4% 9.4% 11.5% 10.4% 4.2% 5.2% 5.2%


What is the highest grade in school you completed?
Latinos Who
Voted For:
Some high school or less High school graduate or equivalent Some college/vocational College graduate Graduate education or higher
Bush 11.8% 27.5% 35.3% 19.6% 5.9%
Kerry 17.0% 26.6% 35.1% 12.8% 8.5%


If you added together your entire household's income, would it be:
Latinos Who
Voted For:
Under $10,000 $10,001-$20,000 $20,001-$30,000 $30,001-$40,000 $40,000-$50,000 $50,001-$60,000 $60,001-$70,000 $70,001-$100,000 Over $100,000
Bush 7.7% 13.5% 23.1% 11.5% 13.5% 15.4% 1.9% 7.7% 5.8%
Kerry 11.8% 15.1% 16.1% 12.9% 16.1% 10.8% 7.5% 6.5% 3.2%


Are you satisfied or dissatisfied with the way things are going in the United States at this time?
Latinos Who
Voted For:
Satisfied Dissatisfied Unsure
Bush 54.7% 22.6% 22.6%
Kerry 8.4% 70.5% 21.1%


Naturalized Citizen
Latinos Who
Voted For:
Naturalized Citizen Native Born Citizen
Bush 51.9% 48.1%
Kerry 43.2% 56.8%


Foreign or Native Born
Latinos Who
Voted For:
Native Born Foreign Born
Bush 71.2% 28.8%
Kerry 67.7% 32.3%


Cuban vs. Non Cuban Hispanic
Latinos Who
Voted For:
Non Cuban Hispanic/Latino Cuban Latino or Hispanic
Bush 67.3% 12.2% 20.4%
Kerry 78.1% 3.1% 18.8%


Union Membership
Latinos Who
Voted For:
I belong or someone in my houeshold belongs No one belongs
Bush 25.0% 75.0%
Kerry 33.3% 66.7%


Media Sources
Latinos Who
Voted For:
Spanish media sources English media sources
Bush 23.3% 76.7%
Kerry 32.4% 67.6%
 
How Do Latinos Vote?
Phone Poll, Exit Surveys & More
Phone Poll, Exit Surveys & More
Antonio Gonzalez On the Airwaves
Antonio Gonzalez On the Airwaves